Silicones bring shinier hair to China
A growing number of consumers in China want shampoos that not only clean
their hair but also make it look healthier and shinier.
To gain greater market share, a leading haircare manufacturer in Shanghai,
turned to silicone to enhance the image of its shampoo. The new
silicone-enhanced formulation meets a range of consumer needs, including better
wet and dry combing, improved soft feel, as well as increased shine.
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Did you know ... silicone chemistry enabled the invention of
the world’s first two-in-one conditioning shampoos!
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